I am a storyteller with over a decade of experience in media and communications.
My passion for storytelling started at a young age, and by the time I was 11, I was "publishing" newsletters that I wrote and edited (AKA mailing them to my friends). So, it's no surprise that this is what I ended up doing in real life.
Previously, I worked at Chobani, where I led executive communications and oversaw content produced in support of the company's impact initiatives and brand story. Before that, I spent several years in major newsrooms, most recently as a coordinating producer at NBC Nightly News. In this role, I oversaw the show's digital strategy and launched impactful programming like Nightly Films, a sponsored, long-form digital series, and Nightly Kids, the Webby Award-winning digital news show.
My specialties include brand and digital strategy, content creation, and strategic communications for both companies and individuals. Writing is where my heart is, but I love all aspects of communications, especially when it involves helping amplify what people are doing to make the world a better place.
I currently live in Miami with my husband and our dog. In my spare time, you can find me watching all of the TV, reading, checking out new restaurants, and, of course, writing (don't ask about my screen time).
Experience
-
2022-Present: Providing guidance, strategies and content to clients.
-
Chobani, 2021-2023: Led executive communications and the production of content in support of the company’s impact initiatives and brand story.
-
NBC News, 2017-2020: Defined and executed digital content strategy for NBC News’ flagship broadcast, including the daily newsletter and podcast, social media, NBCNews.com, OTT and mobile apps.
CNN, 2013-2017: Produced content (written stories and video) for CNN.com, developed short- and long-term digital strategies for morning shows and anchors, booked guests and field produced live segments.
ABC News, 2013: Booked guests and produced live segments.
-
New York University, 2011-2013
Featured Work
Trends & Digital Strategy
Social media engagement: Why prioritizing your comments and DMs is a winning strategy
Beyond influencers: Why UGC creators should be part of a brand’s content strategy
How brands can harness the power of Reddit in their digital strategy
Platforms that can strengthen your community and make you money
So you work in real estate - here’s how to build your digital strategy
Blippi’s secrets for turning a one-man YouTube show into an empire
How Nell Diamond leaned into authenticity to build Hill House Home
Why it’s time to rethink how we share images of children on social media
Bravo and Ariana Madix are winning Scandoval - here’s what you can learn from them
Astrology is more than a meme; it’s part of a billion-dollar business
How Lo Bosworth went from reality TV star to CEO and founder
3 execs who use social media to turn their side hustles into money-makers
News Coverage
After losing both legs, soldier in famous viral photo recovers with sled hockey (NBC)
How Portland teenagers are fighting the city’s homeless crisis (NBC)
Survivors, friends mourn couple killed in Orlando shooting (CNN)
Philando Castile’s mother: He was ‘black in the wrong place’ (CNN)
1 in 4 US children lacks proper health care, report says (CNN)
Muslim-American medalist: The America I love is inclusive (CNN)
Live Events